therapists marketing

Marketing and Integrity

Last month, Pete and Ellyn joined Casey Truffo to present a teleseminar called, “What Keeps Smart, Savvy Therapists from implementing good marketing ideas comfortably and effectively?” After the seminar, Pete wrote some follow up thoughts on marketing and integrity. We thought his analysis was relevant enough to share with you. Further reflections about marketing for therapists: Even after the teleseminar was over, I couldn’t stop thinking about why therapists avoid marketing. Yes, there are challenges because it’s not taught in graduate school training. And yes, marketing is often incompatible with therapists’ values.… Read more...