The Importance of Apologies

An interesting research study from Columbia University reinforces something we already know. A law professor named Jennifer Robbennolt discovered that admitting guilt seems to be a central ingredient in a sincere apology. She also discovered that a full apology is more likely to result in the quick settlement of a law suit in certain kinds of cases. 145 people aged 21-70 were given a hypothetical accident scenario. They were supposedly involved in an accident with a bicyclist. The cyclist was at fault but offered a settlement that only covered their medical costs. The results showed: 52% accepted the money when there was no apology 73% accepted the money when there was a full apology 35% accepted the settlement when the apology was only partial and the bicyclist did not take responsibility for the collision.… Read more...